Writing for Forbes, Lauren Mowery reveals the worth of single origin coffee and its transcendant capabilities. Read on for more information.
- For coffee, the words ‘single origin’ have the same marketing signal as they do for whiskey (single malt) and wine (single vineyard)
- The term suggests higher quality and character of location, so it should be savored in the same way, and, understandably, command a higher price
- Single origin coffee offers a journey of exploration for those who want to enjoy a lighter roast which brings out the more subtle flavors and tasting notes of the often handpicked beans