Making Your Presentation Unforgettable
Today, Art Markman from the Harvard Business Review teaches us how to create presentations that are more memorable by reaching certain aspects of your audience’s memory. Check out my insights from the article below.
- The primary goal of presentations which is often overlooked when creating a presentation is that it should change the audience in some way
- Specifically, you want to reach their explicit memory, their ability to remember certain parts of your presentation
- Follow the serial position effect to make your presentation effective; share your most important information at the beginning when people will remember better