Brazil; Biggest Coffee Exporter; Great Beans; Terrible Self-Marketing
Today, I took my key insights from Plus55’s article about the world’s biggest coffee exporter; Brazil, and how despite that, they’re terrible at marketing this fact.
- For decades, rather than exporting coffee as a specialty product and promoting it’s brand, Brazil has been selling it as a commodity instead
- It is only in the last 15 years that efforts have been made to boost this promotion
- Investments are being made to label coffee beans according to the region they come from (appellation) within Brazil in attempts to increase brand marketing
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