Look to Aristotle to Create a Killer Presentation

Marc Stoiber finds inspiration from Aristotle today in how to create the perfect presentation from the site, Your Ultimate Speech. See my observations from his piece below.


  • 2,500 years ago, Aristotle’s keen observations created the basis for how to formulate the perfect pitch
  • Ethos: Your persona should convey the message that you’re a credible expert in your subject area
  • Pathos: While expertise will help, you need to build a relationship with your audience and align your presentation with them
  • Logos: Provide substantiation for your pitch in the forms of information, facts, and data

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