Marc Stoiber finds inspiration from Aristotle today in how to create the perfect presentation from the site, Your Ultimate Speech. See my observations from his piece below.
- 2,500 years ago, Aristotle’s keen observations created the basis for how to formulate the perfect pitch
- Ethos: Your persona should convey the message that you’re a credible expert in your subject area
- Pathos: While expertise will help, you need to build a relationship with your audience and align your presentation with them
- Logos: Provide substantiation for your pitch in the forms of information, facts, and data