Posts by Andrew Stotz
Transform Your Motivation and Achieve Your Dreams
Are Customer Satisfaction and Retention the Same?
Today, Michael Lowenstein asks the question, “Why, Oh Why, Is ANYBODY Still Measuring Customer Satisfaction?” in a blog post for CustomerThink. See my key takeaways below. Embed from Getty Images Retention is about what keeps a customer coming back i.e. their behavior, but satisfaction is very different Customer satisfaction has very little effect…
Brazil; Biggest Coffee Exporter; Great Beans; Terrible Self-Marketing
Today, I took my key insights from Plus55’s article about the world’s biggest coffee exporter; Brazil, and how despite that, they’re terrible at marketing this fact. Embed from Getty Images For decades, rather than exporting coffee as a specialty product and promoting it’s brand, Brazil has been selling it as a commodity instead It…
The 5-Step Process For Creating Great Presentations
Check out my summary of Richard Feloni’s article in Business Insider on presentation advice, according to 2014 Toastmasters International World Champion of Public Speaking, Dananjaya Hettiarachchi. Embed from Getty Images Summarize your presentation’s message in fewer than 10 words Your title must be attention-grabbing—add a little mystery to it too Great speakers have the…
Smart Thinking On Investing – August 26
Smart Thinking On Investing – August 26 I wanted to share a few different pieces this week, starting with Kate Warne’s article on the risk involved with not investing from the site Edward Jones. Yes and Yes author, Sarah Von Bargen’s proposition to “want less” in life. And John Schmoll’s take on the investing lies that…